Kickstarter Update...

Firstly, I want to thank all of the people who backed this project. You give me the courage to continue pursuing my dreams. The fact that you believed in me and this project means a lot to me. 

Unfortunately, this project was not funded and it makes me a little sad. But not sad enough to quit! It does teach me a few lessons which I've detailed below. I've come to realize that everything in life is a lesson if you're paying attention and we can learn from all of our experiences. Here are a few key learning points which I feel obliged to share with you.

1. Marketing Effort - for those of you who plan to start a Kickstarter of your own at some point don't underestimate this point. You should really have a clear marketing effort to make sure that people know about your project. Get the word out as quickly as possible and don't ease up!

2. Communication - I think I could have done better with communicating with my audience more directly and made the project more relevant and more practical to people. I also learned that I needed to have clearer messaging about the app that was to the point. People should understand the concept of the app without having to read whole paragraphs. Cutting my information down to bite-sized morsels is what I can do in the future.

3. What do the people want? - I have to look this one in the face and not blink. I do believe there is a market for this app but did I reach it with my marketing efforts? Is this app exactly what people want or is it some other version or is there another feature that people would be more interested in? I can't make any excuses because at the end of the day this project didn't get funded and many others did and it's my job as Founder to find out exactly why and address it - and I will.

I want you all to know that I haven't given up, and the beta version of the app will still be dropping in December. I'll be testing the app heavily to make sure the product is what people want, and I think bringing the app into reality will help convince the folks who need to "see it to believe it". That said, like the Terminator...I'll be back!

Please reach out if you would like to continue to stay in contact at cescoffery@tomo-app.com.