I'm borrowing the title of this article from Peter Thiel, co-founder of Paypal and and author of the book Zero to One. I think it's appropriate now because I've just celebrated my first year of business ownership. I'm making no money, but I'm gaining something much more valuable to me...wisdom.
In the book, Thiel argues that if we are all at a state of normalcy - zero, then entrepreneurs should be seeking to go from 0 to 1. In other words they should be coming up with ideas no one has thought of. He calls them "secrets" and suggests that anyone who wants to make a change in this world ought to be looking for them. 0 to 1 then is the act of creating something new.
The concept of Tomo is not particularly new, but the creation of a business from scratch is for me. Also, the fact that it's been exactly 1 year makes the analogy that much more intriguing. During this year I've learned a great deal. The biggest lesson I've learned is that doing this was possible. Sure, to some that's not a key learning but I disagree. The main thing that keeps many people from creating a life of their dreams, or from trying to create a business in the first place is the question of whether or not it is possible. "Is there enough money, is the time right, or do I have the necessary expertise?" I've learned that 'yes', it is possible, and the fact that I'm still here plodding along this unbeaten path a year later is proof positive.
I've also learned that prediction is futile. You just never know what's going to happen. Anything, and I mean anything can happen. People you expect to fund you might not, and people you might not expect to fund you, just might. People might think your brilliant idea sucks. People might think your sucky idea is brilliant. One just never knows, but the fact that you can't predict the future doesn't mean you shouldn't go forward without a vision. After all, I have something I'm creating and in order to get there, I have to know what it looks like. Long story short, I've realized that not knowing is ok.
Finally, there are some amazing people in my life that have helped me to get to this milestone. There are people who give me a word of encouragement when I need it, who support and fund this project of mine - people who give me the time of day and speak with me even though they are busy running companies of their own. It's because of people like them that I'm always pleasantly surprised by how generous we humans can be toward each other. To everyone supporting and rooting for me - A HUGE heartfelt THANK YOU for your support. I know Tomo will be a success.